What are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise the device you are using and provide you with a better website experience

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. Cookies in themselves do not identify the individual user, just the computer or mobile device you are using via a randomly generated identifying tag

How does HeliRes use Cookies?

To make full use of HeliRes websites; TheLondonHelicopter.com, TheRedhillHelicopter.com, TheBrightonHelicopter.com and TheOxfordHelicopter.com, your computer, tablet or mobile phone will need to accept Cookies. HeliRes uses Cookies to give you a better experience. For example HeliRes uses Cookies in the following ways:

  1. To enable progression through the booking process to ensure that you have a seamless booking experience
  2. To provide information that can help us to understand what interested you about our websites. This helps us provide you with more personalised features, and more relevant information on subsequent visits
  3. To record information to enable us to tailor HeliRes websites to your preferences
  4. To measure the effectiveness of our advertising and how visitors use our websites

What types of Cookie does HeliRes use?

The cookies used on HeliRes websites are categorised based on the categories found in the International Chamber of Commerce (ICC) UK Cookie guide published in April 2012

Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided

Category 2: performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works

Category 3: functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites

We need to use these three categories of Cookie to maintain the effectiveness of HeliRes websites, ease of use, and to provide you with a seamless experience. As such we have not provided an opportunity for these to be disabled independently, and by using our site and online services you are agreeing that we can place these types of Cookies on your device

Category 4: targeting cookies or advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation

HeliRes websites do not use targeting cookies or advertising cookies

How you can manage or opt out of Cookies

If you’d prefer to restrict, or block the effectiveness of Cookies used on HeliRes websites, you can use your internet browser to do this. www.aboutcookies.org gives full details of how to manage Cookies on different types of web browser

If you decide not to allow a particular HeliRes website as a “trusted site”, please be aware that you will be unable to use the site fully and should telephone us to proceed with your enquiry or booking